Tiltan International Workshop at EXPO Milano DESIGN FOR FOOD

Tiltan International Workshop at EXPO Milano DESIGN FOR FOOD
Add to calendar Europe/Rome Tiltan International Workshop at EXPO Milano DESIGN FOR FOOD

#PURPOSE:

Create a problem-solving-by-design process.

A multi-disciplinary design solutions variety, consisting of:

Observation

Problem identification

Ideas generation

Solution prototype

Branding and marketing communication

#PARTICIPANTS:

25 Students from 3 countries (Italy, Germany, and Israel), 4 institutions, different design disciplines:

Graphic & Visual Communication Design

Commercial Space / Interior Design

Product / Industrial Design

Interactive (Web And Applications)

Multimedia Design

#WAY OF WORKING:

5-6 work groups (4 or 5 students each)

Each group will generate 3 ideas, from which 1 will be distilled.

Each day proceeding design process, mentoring & guest designers, end of day evening

all groups will present progress for guidance.

All students receive the brief before starting their trip, 3 days before the workshop.

The subject to explore is: DESIGN SOLUTIONS FOR FOOD ON THE MOVE.

PHASES: Packing / packaging, presenting & branding, advertising, purchasing, preparing, carrying,

consuming / using, disposing.

#PRELIMINARY WORK:

Record, take notes, take photos, sketch on the spot. Bring notebooks to the workshop.

Places: my room, beach / park / stadium / concert hall / movies, work place, school, train, street food,

airport, airplane, hotel, temporary apartment / room, kitchen, supermarket, restaurant, central station,

office, car, bus, meeting hall, lobby etc.

Explore the behaviours, relating to food, of myself and others: vendors, users, children, old people etc.

• Situations of discomfort, that need design solutions.

• Unfulfilled needs

• Opportunities

Relate to 6 P’s: Product, People, Price, Place, Promotion, Performance

#FINAL OUTCOME:

Sketches, models, PDF presentations.

#ACADEMIC PANEL:

Guest specialist designers, Professors of the different Design fields from the 4 academic institutions

in the 3 countries.

#TIME TABLE:

Monday morning, June 29th – Friday afternoon, July 3rd.

Monday June 29th :

10:00 – 10:30 – Gathering.

10:30 – 11:15 – name tags and acquaintance games.

11:15 – 11:30 – Panel introduction

11:30 – 13:00 – Brief Presentation. Time table explanation

13:00 – 14:00 – Lunch break

14:00 – 16:15 – Groups forming. Work in groups: sharing of personal observations, problems and

opportunities. No elimination.

WH questions (where, when, who, why, what, with whom, how).

17:00 Official opening of Tiltan’s exhibition andInternational Workshop. Cocktail party.

Tuesday June 30th – Thursday July 2ndth :

10:00 – 18:00 – working in groups with professors’ mentoring, overall discussions, expert guests’ lectures,

day summaries. *reduction to 3 opportunities of design solutions, prepare quick presentations.

*presentation to teachers and colleagues, instructions for next day.

Friday July 3rd:

10:00 – 12:00 Preparing final presentations.

12:00 Experts Panel

Presentation of final Design Solutions for FOOD ON THE MOVE

Evaluation. Guest Lecture. Discusion. Conclusions.

#Farewell party (TBD)

Israel Pavilion @ Expo Milan 2015 true MM/DD/YYYY FREQ=DAILY;COUNT=10

#PURPOSE:

Create a problem-solving-by-design process.

A multi-disciplinary design solutions variety, consisting of:

Observation

Problem identification

Ideas generation

Solution prototype

Branding and marketing communication

#PARTICIPANTS:

25 Students from 3 countries (Italy, Germany, and Israel), 4 institutions, different design disciplines:

Graphic & Visual Communication Design

Commercial Space / Interior Design

Product / Industrial Design

Interactive (Web And Applications)

Multimedia Design

#WAY OF WORKING:

5-6 work groups (4 or 5 students each)

Each group will generate 3 ideas, from which 1 will be distilled.

Each day proceeding design process, mentoring & guest designers, end of day evening

all groups will present progress for guidance.

All students receive the brief before starting their trip, 3 days before the workshop.

The subject to explore is: DESIGN SOLUTIONS FOR FOOD ON THE MOVE.

PHASES: Packing / packaging, presenting & branding, advertising, purchasing, preparing, carrying,

consuming / using, disposing.

#PRELIMINARY WORK:

Record, take notes, take photos, sketch on the spot. Bring notebooks to the workshop.

Places: my room, beach / park / stadium / concert hall / movies, work place, school, train, street food,

airport, airplane, hotel, temporary apartment / room, kitchen, supermarket, restaurant, central station,

office, car, bus, meeting hall, lobby etc.

Explore the behaviours, relating to food, of myself and others: vendors, users, children, old people etc.

• Situations of discomfort, that need design solutions.

• Unfulfilled needs

• Opportunities

Relate to 6 P’s: Product, People, Price, Place, Promotion, Performance

#FINAL OUTCOME:

Sketches, models, PDF presentations.

#ACADEMIC PANEL:

Guest specialist designers, Professors of the different Design fields from the 4 academic institutions

in the 3 countries.

#TIME TABLE:

Monday morning, June 29th – Friday afternoon, July 3rd.

Monday June 29th :

10:00 – 10:30 – Gathering.

10:30 – 11:15 – name tags and acquaintance games.

11:15 – 11:30 – Panel introduction

11:30 – 13:00 – Brief Presentation. Time table explanation

13:00 – 14:00 – Lunch break

14:00 – 16:15 – Groups forming. Work in groups: sharing of personal observations, problems and

opportunities. No elimination.

WH questions (where, when, who, why, what, with whom, how).

17:00 Official opening of Tiltan’s exhibition andInternational Workshop. Cocktail party.

Tuesday June 30th – Thursday July 2ndth :

10:00 – 18:00 – working in groups with professors’ mentoring, overall discussions, expert guests’ lectures,

day summaries. *reduction to 3 opportunities of design solutions, prepare quick presentations.

*presentation to teachers and colleagues, instructions for next day.

Friday July 3rd:

10:00 – 12:00 Preparing final presentations.

12:00 Experts Panel

Presentation of final Design Solutions for FOOD ON THE MOVE

Evaluation. Guest Lecture. Discusion. Conclusions.

#Farewell party (TBD)

 

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