Official Inauguration of the Israeli Pavilion


Official Inauguration of the Israeli Pavilion

Official Inauguration of the Israeli Pavilion

Our pavilion has officially been inaugurated with a fun and entertaining night. We were very happy to see that all your friends came to visit us at the pavilion.

We are extremely moved to see visitors getting excited about our vertical field everyday. It has been only 2 weeks and 100thousand visitors have already visited us!

During this night we have welcomed our friends and guests like we would do at our home. From today, the Pavilion is officially Israel’s house in Milan. For this reason, we have added the Mezuzah like we would do at our place. The Mezuzah is a piece of parchment (often contained in a decorative case) inscribed with specified Hebrew verses from the Torah, it is usually put on the doors of one’s house.  For this reason, we have put the Mezuzah to our new house in Milan, using an old Mezuzah, the same one we brought to Shanghai and to Korea.

After Milan, our wish is that we can keep on this path and bring the Mezuzah at the Expo 2017 in Kazakistan and in Dubai in 2020, hoping to carry on with the dialogue with the other people.

At the ceremony, there were:

Embassador of Israel in Italy Naor Gilon

President of Lombardy Roberto Maroni 

Ruggero Gabbai representing Milan’s Mayor Giuliano Pisapia 

and Raffaele Sassun KKL Italia President, partner of our pavilion that together with the Ministry of Foreign Affairs of Jerusalem has turned this Pavilion in reality.

We wanna thank also the Chief Rabby of Milan Alfonso Arbib who has affixed the Mezuzah.

A special thank goes to our testimonial  Moran Attias and to Ivri Lider, a famous Israeli artist who made the crowd go crazy.

Elazar Cohen in his speech, has illustrated the spirit of Israel at the Expo Milan and has thanked all our partners and friends:  Malki Shem Tov, CEO od AVS, Creative Visual Solutions, the Director of the Pavilion Josh Bendit, the architect David Knafo, our staff and Isayweb! the Italo-Israeli communication agency in charge of PR and communication for our pavilion.

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