This post is dedicated to you, to all of the people who came visiting and gave us a lot of satisfaction! THANK YOU!
For those who didn’t come yet, we are waiting for you at the Israeli Pavilion Fields Of Tomorrow, at the intersection of Cardo and Decumano, right next to the Italian Pavilion, Padiglione d’Italia.
The brand is in fact the official Sponsor of Expo 2015 Milan.The pavilion is 12 meters high and is next to the Lake Arena, at the end of the intersection between the Cardo and the Decumano.
The external parts of the pavilion are in glass and wood and they reproduce the Coca-Cola logo and the popular glass bottle that celebrates 100 years in 2015.
A Renewable and Recyclable Pavilion
The main feature of this pavilion, exactly like the one Israel that is fully eco-friendly and can be dismantle with no damages to the environment, is that it is completely renewable and recyclable.
The pavilion shows some videos that reproduce waterfalls at the entrance and at the exit of the building. It has the shape of a Basketball field because at the end of the Expo, it will be used as a sport center for the local community.
The structure was realized by the architect Giampiero Peia and the agency of Brand Experience psLIVE.
The pavilion represents the story of the brand and it is an incredible experience through which visitors can learn a lot! It is based on the concept of sustainabilityand also on nutrition given Expo’s main theme: “Feed the Planet, Energy for Life”.
Let’s explore the inside area of the Israeli Pavilion and its halls. For those who haven’t been yet, here is a preview of the areas in which visitors enter when starting the Israeli tour at the Expo. Here we reveal what is hidden behind the vertical field, the main symbol of Israel in this World Fair. Continue Reading →