The Israel Pavilion at Expo 2015


The Israel Pavilion at Expo 2015

The Israel Pavilion at Expo 2015

The Expo 2015 Milano will be the greatest event on food and nutrition. Israel has decided to participate showing the entire world its technological developments and innovations that it has adopted and now wants to share with the League of Nations.

One of the main challenges for the future of humanity will be to guarantee healthy food respecting nature and its balance. The Israel pavilion will be a natural platform where there will be meetings and discussions with the experts of the agricultural field and research. It will be a stunning structure but also useful made by a vertical field, multimedia installations and the history of a people that managed to make the desert flourish.

padiglione israele expo

More about the Israel Pavilion

The main structure of the pavilion is a vertical field composed of modular tiles used for the cultivation of agricultural crops. Each of these tiles contains a computerized drip irrigation system to optimise the plants growth conditions. Wheat, rice and corn, which are the main sources of vegetarian food, will be grown on the vertical field creating a mosaic of textures, smells and colours. The pavilion has been built with the most advanced green technology devices including energy saving and water and air treatment. The structure is called the Fields of Tomorrow.

The entire structure is eco-friendly and can be dismantled and recycled with no effects on the environment. Fields of Tomorrow is a demonstration of Israel’s ability in many domains. Amongst those are the cultivation of rocky land, growth of vegetables in the desert, new methods of irrigation and improvement of seeds quality. Inspired by real fields, the spectacular green wall doesn’t accomplish just aesthetic functions but it introduces Vertical Planting a revolutionary technology that allows land and water resources to be spared.

Inside the Pavilion

The Israel pavilion at Expo Milano 2015 welcomes visitors into an immersive visual experience that unveils some of the ultimate innovative technologies, showcases sustainable projects and narrates the lives of Israeli people.

In the entrance room actors and performers interact with the public whilst videos are projected along the walls. The first part of the exhibition narrates the story and the lives of three generations of farmers who managed to make the desert bloom. Through memories, images and videos, visitors discover the proactive stubbornness and commitment of Israeli people but also their attitude towards hardship: “difficulties do not create problems but challenges to overtake”.

A section of the exhibition is focused on the KKL-JNF’s Forest. With 240 millions planted trees in the last 70 years, Keren Kayemeth LeIsrael – Jewish National Fund has been reforesting Israeli landscapes.

Israel is the only country in the world that has more trees today than 100 years ago.

Visitors will be then guided into a large dark room where light installations project in the sky a virtual field and videos focused on four cutting-edge stories. Biotechnology: the re-creation of the so-called super wheat, the original and not-yet mutated grain of wheat that was cultivated in Biblical times over three thousand years ago. The other innovations on show are 3.0 agriculture which involves applying satellite and digital technology to fields management, an Israeli irrigation project in Africa and the ultimate zoo-technics for a cow-milking factory in Asia.

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